Dvd copy > Long Copy Secrets - Keys To Mental Engagement

Long Copy Secrets - Keys To Mental Engagement

by: Daniel Levis

Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase the readership of your web pages and emails.

I'll get to it in a moment. For now, let me tell you a couple of things about readership in general, and the importance of using long versus short copy, in most cases.

If you're one of those marketers that rebel against the idea of long copy, and insist that people don't read it, listen up. If you're copy is boring, or unsubstantiated, or fails to promise the delivery of an expected benefit, then you are absolutely right.

But if you promise the expected benefit, and use engaging copy that's firing on all cylinders, effectively attracting attention, building interest, desire, and action, have no fear.

Your prospects will read as many words as necessary to convince themselves to become buyers. That could mean thousands of words, depending what you are asking them to do.

If the price is significant, or the thing you are selling demands a significant change of behavior, or even if you are operating in a very mature, hotly competitive commodity market, you just cannot expect people to decide favorably with minimal information.

They need enough sound reasons to buy, and they need those reasons appropriately substantiated. Too many marketers paint pretty pictures, but fall down when it comes to demonstrating proof.

Anyway, getting back to that little technique that Robert Collier used that I was telling you about.

Collier observed that human beings possess a couple of inborn traits that he used to get them to read his letters. I'm assuming you're one, so I'm
going to include you in this ;=)

A) We're naturally curious. We have an inborn "desire to know" hard wired into our brains. It's instinctive, part of our survival program.

B) We just can't stand having a half baked thought or idea, hanging around waiting to be finished. If there's an open loop, we want it shut.

So how did the legendary Collier use these to his money making advantage?

He would set up a story, and build up a primary point, and then before taking that primary point to it's logical conclusion, head off in a secondary direction, while promising to return to the first one momentarily.

His readers hung on his every word, because they were curious about how the story would end, and they could'nt stand to leave the first thought unfinished.

You can use this same technique to great effect online. Or you can turn it upside down like this in an autoresponder series.

Instead of introducing the secondary point toward the beginning of the copy, you introduce it toward the end, leave the thought unfinished, and promise to close the loop in the next installment. Collier did this constantly to create a sense of anticipation in the minds of his periodical subscribers, and you can see the same technique used frequently in the theatre and in soap operas.

To give you an idea of how powerful this idea is, get this...

Psychologists took to studying the behavior of wait staff in Restaurants. At regular intervals they would question the waiters and waitresses about the orders they had taken.

Almost without fail, the waiters and waitresses could remember what the people who were still in the Restaurant had ordered, with a high degree of accuracy. But almost always, they totally forgot what the people who had already paid their bill had ordered, even though those patrons had left the Restaurant only minutes before.

Because the mind hates unfinished business, it remains engaged until the event or subject of attention unfolds and resolves itself in a logical conclusion. In this case, the payment of the check.

And in the case of your sales letter or email sequence, the close. That's a big deal, because that's where you ask for the money, right?

About The Author

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author ?Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!?, a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters!

http://www.Advertising-Online-Strategies.com/ad-strategies.html

How To Make SURE Your Prospects Stay Glued To Your Sales Copy!

How To Make SURE Your Prospects Stay Glued To Your Sales Copy!

by: Craig Garber

If you want to make sure your prospects stay GLUED to your

sales copy once they start reading, then this is the most

exciting and important message you will ever read!

Keeping your prospects glued to your sales copy isn't easy,

but remember what I said yesterday:

The sole purpose of your first paragraph is to get you to

read your second paragraph.
And being the smart
marketer

you are, you therefore "automatically" know, the purpose of

your second paragraph is...

Correct!

The purpose of the second paragraph is to get you to read

the third paragraph.

Good going there sunshine -- no need to bring you back from

the dead -- at least not yet anyway.

So today we'll look at the second paragraph of our mock

display ad.

Again, you can check out that original ad (and...

How To Make SURE Your Prospects Stay Glued To Your Sales Copy!

Dvd copy > How To Make SURE Your Prospects Stay Glued To Your Sales Copy!

Blu-Ray Set To Take The World By Storm!

Blu-Ray Set To Take The World By Storm!

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The Blu-ray Disc belongs to a new generation of optical discs capable of staging high density data. Blu-Ray technology is based on a blue-violet coloured laser. The blue laser operates at a wave length of 405 nm, while older technology such as DVDs and CDs are based on red and infrared lasers that works at 650 and 780 nm. Since the wave length is shorter with a blue laser, the new Blu-ray technology makes is possible to store much more information

The advantage with the Blu-ray technology is that the laser beam can be focused much more tightly at the surface of the disc. Tight focus means that a smaller spot will be produced on the surface on the disc, and when the spots become smaller there will naturally be room for more information on each disc. The minimum spot size of any laser depends on a naturally accruing phenomenon called diffraction. The narrow beam of light sent out from a...

Blu-Ray Set To Take The World By Storm!

Dvd copy > Blu-Ray Set To Take The World By Storm!

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Bankruptcy can bring more problems with it than you might expect? especially if you're not entirely sure what bankruptcy is. Luckily, there are a variety of online resources that can not only educate you as to the ins and outs of bankruptcy but can also assist you with your filing or help you to find an alternative to filing for bankruptcy.

Of course, the topic of bankruptcy is rather broad and can't...

Finding Bankruptcy Assistance Online home loans Long Copy Secrets - Keys To Mental Engagement

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by: Trevor Dumbleton

Those who are under stress, yet refuse to get help for it, need to understand the relationship between stress & concentration in order to understand why they need to relax. This is because, at first, it seems though stress is an aid to concentration. However, this is not the case in the long term.

Long-term stress & concentration do not go hand-in-hand. In fact, the more that one is stressed, the less able...

exercise Stress and Concentration

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A 21? LCD TV ? a Versatile Mid-Range Size

by: Ryan Tenney

Some consumers consider a 21? LCD TV to be the perfect size: for TV viewing and for use as a computer monitor. Some take it one step further: they integrate their 21? LCD TV with a home theater PC. It?s easier than you think, and a home theater PC setup lets you access any media files like digital image files, audio files, and videos. You can also watch your favorite television shows or DVDs, and...

A 21? LCD TV ? a Versatile Mid-Range Size Long Copy Secrets - Keys To Mental Engagement

Dvd copy > A 21? LCD TV ? a Versatile Mid-Range Size

The Other Side Of Printing

by: Florie Lyn Masarate

It is given that you buy cartridges from the printer manufacturers to ensure good quality. But then, are they making the papers too? The companies you buy other printer need to buy their paper from another company. Then they put their name on it.

Chances are that the exact same paper can be found under another name. If your printer uses a special ink, there might be advantages to using a manufacturer's...

photo printers Long Copy Secrets - Keys To Mental Engagement Dvd copy The Other Side Of Printing

Dvd copy > The Other Side Of Printing

Common Ingredients Found in Fat Burning Supplements

by: Chester Ku-Lea

The term commonly used with fat burning supplements is often thermogenics, which as the name suggests, has to do with temperature. These supplements have been shown to help increase the body's temperature enabling the body's ability to burn calories as heat; to be used as energy, thereby preventing them from being stored a fat.

Effective thermogenic supplements are those that contain...

hoodia Common Ingredients Found in Fat Burning Supplements Long Copy Secrets - Keys To Mental Engagement

Dvd copy > Common Ingredients Found in Fat Burning Supplements